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InfoQuest CRM Ltd Chapel Hill Clayton West Huddersfield HD8 9NH Tel: +44 (0)1484-868390
http://twitter.com/InfoQuestUK
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Welcome to InfoQuest, the home of the most cost-effective, dynamic and actionable business-to-business Customer Satisfaction Survey process in the world. 70% - 75% response worldwide Attributed
feedback World-class benchmarks 10:1 return on investment guarantee The InfoQuest customer satisfaction survey box was first developed in 1989 to help companies increase sales and customer loyalty by making them aware of previously unknown, but correctable areas of customer dissatisfaction. By February 2009 over 107,000 InfoQuest customer satisfaction surveys had been delivered in 75 countries using 21 languages, putting InfoQuest in the number one position to help both European and worldwide organisations. If you are looking to sell more to your existing customers, reduce customer churn, develop a mentality of partnering with customers, benchmark different divisions within your organisation, encourage continuous improvement or simply instil a recognised best practice, then InfoQuest is here to help you. In today's economic climate there is even greater pressure on companies to find out - in detail - what their customers, distributors and dealers think. Studies
have consistently shown that a "Totally Satisfied" customer is
as much as ten times more likely to buy again than a customer who is
merely "Somewhat Satisfied." There have until now been only four commonly used methods for finding out what business-customers think of their suppliers. 1. Send the reps in. Ask the customer face to face. Let the sales manager filter the information. Get back a report that is of little use. 2. Hand the project over to a call centre. Get a response of 20% to 40%. Risk having the interview "led" by the interviewer. Ask only a few questions. 3. Use some kind of CEM or EFM technology. Get less than 8% response. 4. Send out a paper-based questionnaire. Get a 5% - 15% response. Half of those will be delighted to endorse your firm. The other half are giving you one last chance to get everything right. The silent majority will remain silent. And then there is InfoQuest. Not only is this probably the most clinical method available for capturing opinions, it has also been described as the most cost-effective, dynamic and actionable business-to-business customer satisfaction survey available, with an average response rate of 72%. This high response rate is based on posing up to 60 questions and statements to decision-making business customers, coupled with an option to gather further written comments to a number of open questions.
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