What is InfoQuest?

InfoQuest is a CSS (customer satisfaction survey) driven Business Process Review that measures, analyses and utilises customer satisfaction as a strategic development tool.  The premise of the program is the proven fact that few customer complaints are ever openly voiced.  The most common manifestation of that reality is the long-standing customer who one day takes their business elsewhere - usually without warning or explanation.  With InfoQuest, such business losses can now be avoided.


InfoQuest:

• Identifies problems.
• Improves understanding of customer's needs and the business relationship with them.
• Provides market intelligence and the means of focusing a company's resources to achieve maximum sales benefit.
• Produces clear insight into customer thinking by opening up concise lines of candid communication.
• The result is the identification of issues, areas of subtle discontent, unmet needs and unfulfilled opportunities that can or will cost a company revenue.

With InfoQuest, clients see their business through their customer's eyes.  Clear, unfiltered and unedited insights gained directly from the one source that knows better than anyone what a company needs to do to improve its business.

What does InfoQuest achieve?

InfoQuest's uniquely innovative process delivers:

• An Aggregate View of the Overall Customer Base.
• Consolidated Data From The Most Important Accounts.
• Concise Insights Into The Views of Individual Customer Decision Makers.
• A Standing Invitation To Meet With Customers To Discuss Their Identified Needs.

Information that enables any company to

• Identify customers who are susceptible to overtures from competitors.  A Totally Satisfied customer has no incentive, no reason, to seek or even talk to competitors.
• Help minimise customer defections by isolating and correcting problems that can or will affect both current and future purchase decisions - before they become critical.
• Provide its sales force with direct access to an expanded list of decision-makers.
• Get all company personnel involved in eliminating issues that affects the sales force's ability to generate new and repeat business.
• Supports preparation for ISO 9001 or any other quality and customer satisfaction based certification process.
• Maintain a line of sight and stronger relationships in the face of customer ownership and personnel changes.
• Clarifies the steps to improving customer's overall satisfaction level, and loyalty to, the company.
• Obtains candid, accurate and actionable information that will build sales revenue among key customers - for considerably less than the cost of a direct sales call.