Why does InfoQuest work?

It's easy, different, unique, quick and fun.  Typically 70-75% are returned completed.

Acceptance
Unlike the drudgery of other survey formats, customers view the InfoQuest box as fun - sort of like a game.  Add in pre-validation of customers, thus creating top of mind awareness and interest, and the result is this astounding response rate.   

Delivery
Telephone surveys are easy to avoid.  Paper surveys and web-surveys are frequently screened by secretaries as "junk mail".  InfoQuest, on the other hand, with its unique appearance, almost always makes it to the intended recipient.

Visibility
Conventional surveys, if they are not discarded upon receipt, frequently get lost under mountains of paper.  The InfoQuest approach is a visible attention getter that is large enough to avoid getting lost, and viewed as too valuable to throw away.

Ease of use
InfoQuest is not intrusive - surveys are conducted at the convenience and leisure of the customer.  Because all return mail material is provided in the package, even sending it back for processing is an easy task.   
     
Traceability
Each survey is coded, allowing us to determine the identity of each respondent.  That, in turn, allows full insight into individual customer responses.

Results
Produces highly accurate results.  Score keeping, patterned responses, comparisons of answers and interviewer-based or -induced bias is eliminated.  Most importantly, because of the approach, customers'  replies are much more candid than other methods.